If youre not constructing a bot, youre alreadybehind. The age of robots is now. And the more people treated with them, the more they’ll realize the value of human-less interaction. But … what exactly is a bot? A bot is a computer program that automates certain tasks, frequently by chatting with a consumer through a conversational boundary. Bots plug into messaging apps — apps that have even outperformed social media platforms in habit — and play into a larger shift were witnessing in buyer demeanor. People shop and buy in a life of immediacy. Messaging is how they communicate. Having an app wont cut it anymore. Today, half of smartphone users download a whapping zero apps per month. Bots gratify useds where they already are , no app download or URL required. Thats the superpower of bots: economy. There’s no complicated telephone menu or ill-informed service rep.By chatting in a familiar communicative interface, bots ask what they need to understand and solve a problem — nothing more , nothing less. Then, when bots are having links with a CRM they get even smarter, leveraging past conversations to personalize their responses to your unique place and likings. At a experience when app downloads, clickthrough paces, and email efficacy are all decreasing, bots volunteer businesses the opportunity to have one-to-one conversations at magnitude. And for customers, a better room to interact with firebrands ..