If you’re not constructing a bot, you’re already behind. The age of robots is now. And the more people treated with them, the more they’ll realize the value of human-less interaction. But …
what exactly is a bot?
A bot is a computer program that automates certain tasks, frequently by chatting with a consumer through a conversational boundary. Bots plug into messaging apps — apps that have even outperformed social media platforms inhabit — and play into a larger shift were witnessing in buyer demeanor. People shop and buy in a life of immediacy. Messaging is how they communicate.
Having an app won’t cut it anymore. Today, half of the smartphone users download a whopping zero apps per month. Bots gratify uses where they already are, no app download or URL required. That’s the superpower of bots: economy. There’s no complicated telephone menu or ill-informed service rep.
By chatting in a familiar communicative interface, bots ask what they need to understand and solve a problem — nothing more, nothing less. Then, when bots are having links with a CRM they get even smarter, leveraging past conversations to personalize their responses to your unique place and likings.
At an experience when app downloads, clickthrough paces, and email efficacy are all decreasing, bots volunteer businesses the opportunity to have one-to-one conversations at magnitude. And for customers, a better room to interact with firebrands.